Why enterprises should build web experiences at scale in a visual environment.
The promise and growth of the Internet, and the creative potential of it, has surged over the last decade. No-code has caught on because of the feeling of empowerment it gives to builders. It’s ultimately all code under the hood, but platforms like Webflow are making the creation of it more accessible through a visual abstraction that is accessible to many more people.
We now have two generations of people in the workforce who have grown up with the internet and fundamentally understand what platforms can do – and people are hungry to create for it, and no-code tools make that fundamentally easier.
At software-driven companies, there’s always been a strong desire for people with hybrid talents: frontend and backend engineering, frontend engineering and design. While those talents are still desired, no-code platforms have the potential to massively multiply and bring forth more people with the ability to build for the web.
There are so many jobs, and so much opportunity in web-based business. People cannot “learn to code” fast enough, and there’s much more demand for software-enabled solutions than there are new software engineers being trained, which has led to a boom in these no-code development tools.
The other major reason we’re seeing the surge is that no-code and low-code tools have finally proven that they can solve production use cases, not just small personal problems. In Webflow’s case, companies have been able to prove that they can build the same kind of rich, professional marketing experiences that engineers can with code – and they can do it faster and cheaper than traditional approaches. When something is cheaper and faster, but you don’t need to sacrifice the quality or power, naturally those solutions will start to win in the market and transform how many businesses operate.
The future is bright for no-code.
— Vlad Magdalin
CEO & Co-Founder, Webflow